Executive Analytics Platform

Directed the program management office (PMO) for the development of a modern product visualization platform that enables customers to configure custom fencing and decking solutions through an interactive digital experience. By integrating real-time visualization, automated material calculations, and contractor-ready project outputs, the platform simplifies complex purchasing decisions while improving operational efficiency and creating a scalable foundation for future growth.

Designing custom fencing and decking projects traditionally required customers to navigate complex product catalogs, manually estimate materials, and rely on multiple interactions with contractors or sales representatives before a project could move forward. This fragmented process increased the potential for errors, delayed purchasing decisions, and created inefficiencies for both customers and installation teams. The organization needed a modern digital platform capable of simplifying product selection, providing accurate material calculations, and creating a seamless transition from customer design to contractor execution. The solution also needed to accommodate an expanding product catalog while maintaining an intuitive user experience and supporting future enhancements as business needs evolved.

ThreeTech led the program management office (PMO) and coordinated cross-functional teams throughout the design, development, and delivery of an interactive product visualization platform that simplifies the process of designing custom fencing and decking projects. By aligning stakeholders, managing project execution, and driving collaboration across technical and business teams, ThreeTech ensured the platform was delivered through a structured and scalable development approach. The platform was engineered to provide customers with an intuitive design experience that allows them to configure products, visualize completed projects in real time, and generate accurate bills of materials based on their selections. Intelligent product configuration logic and automated material calculations reduce manual effort while improving the accuracy and consistency of project estimates. Beyond the customer experience, the platform streamlines the transition from product selection to project fulfillment by generating contractor-ready project information that can be shared with installation teams. This connected workflow reduces administrative overhead, improves communication between customers and contractors, and creates a more efficient path from design through installation. Throughout the engagement, ThreeTech established governance processes, coordinated project milestones, managed vendor and stakeholder communication, and oversaw delivery to ensure the platform met business objectives while remaining adaptable for future product lines, evolving customer needs, and continued digital expansion.

The new platform transformed a traditionally complex purchasing process into an interactive digital experience that improves customer engagement while increasing operational efficiency across the project lifecycle. Key outcomes included: • Interactive product visualization that simplifies custom fencing and decking design. • Automated bill of materials generation that improves estimate accuracy and reduces manual calculations. • Streamlined handoff from customer design to contractor execution through standardized project outputs. • Improved collaboration across business, technical, and implementation teams through structured PMO leadership. • Scalable platform architecture capable of supporting future product offerings and continued digital innovation. • Enhanced customer confidence through real-time visualization and guided product configuration. The resulting solution provides a modern digital foundation that simplifies complex purchasing decisions, improves operational workflows, and positions the organization to continue expanding its product offerings while delivering a consistent, customer-focused experience.